The House of Mouse has once again folded like a cheap suit in a Florida thunderstorm. Disney, the billion-dollar corporate Frankenstein that once had the audacity to sell The Jungle Book with a straight face, is now backpedaling its diversity efforts faster than a coked-up Wall Street intern on a bad earnings call. With Donald Trump slithering back into the Oval Office like a bloated, sunburned lizard god, Disney executives have realized that the culture wars aren’t just bad PR—they’re bad for business.
The latest casualty? Those somber, self-flagellating content warnings that Disney slapped onto Dumbo, Peter Pan, and other relics of a bygone era when casual racism was just called "good old-fashioned family fun." The old disclaimer, the one that dared to admit these movies contained “negative depictions and/or mistreatment of peoples or cultures,” has now been streamlined into a far more neutered statement:
"This program is presented as originally created and may contain stereotypes or negative depictions."
Which is corporate-speak for: Hey, don’t sue us. Also, please keep paying for Disney+.
Let’s be clear: Disney never actually cared about diversity, equity, or inclusion. What they cared about was looking like they cared, just enough to keep the pitchforks at bay while still selling sweatshop-produced Baby Yoda dolls at a 500% markup.
When Trump got booted from the White House in 2020, Disney saw an opportunity. The tides of progressive consumerism were rising, and so the Mouse went all-in on DEI: big statements, bold initiatives, and dramatic, hand-wringing apologies for all the racist crows, feathered headdresses, and Song of the South nightmares lurking in their vault.
But then Trump came back.
And with his return came the distinct scent of corporate panic—like stale popcorn and cold sweat in a closed-door boardroom. The execs saw the writing on the wall: the conservative machine was about to start really frothing at the mouth about "woke Disney," and that’s bad for business. So, with all the spine of a wet napkin, Disney’s DEI strategy is now being “retooled” into something much safer.
Sonia Coleman, Disney’s chief HR officer, sent out a memo with all the fiery passion of an overcooked churro, reassuring executives that, yes, they still care about inclusion—but not in a way that might upset the wrong people. The message was clear:
"We still believe in diversity, but only in the way that won’t cost us money."
This is the playbook for every mega-corporation in America when faced with an unfriendly administration: Smile, nod, pretend you care, and quietly remove anything that might provoke a subpoena or a Fox News meltdown.
For Disney, this is just another rerun. Remember when they got into that ridiculous slap-fight with Ron DeSantis over their special tax district in Florida? At first, they played the righteous warrior, standing up for LGBTQ rights with the kind of energy that makes you think, Wow, maybe Bob Iger is an actual human being. But then, as the GOP kept hammering them, they started backtracking—desperate to avoid losing even a single theme park dollar to political backlash.
The reality is that Disney, like all entertainment behemoths, has no ideology beyond the bottom line. They will say whatever needs to be said to keep the gravy train running. In 2020, that meant embracing woke capitalism. In 2025, under the renewed reign of Emperor Trump, it means something else entirely.
The revision of these content warnings isn’t just a minor tweak. It’s a symbolic act, a white flag waved in the face of a political climate that has shifted against progressivism. It signals to the world that Disney is not interested in being a battleground—it just wants to sell tickets to the Frozen 3 premiere without getting dragged into a Tucker Carlson monologue.
And make no mistake, this won’t be the last rollback. Expect more quiet changes in the coming months—maybe fewer “diverse” princesses, a bit less LGBTQ visibility in mainstream projects, a strategic dialing-down of all the “Reimagine Tomorrow” nonsense that was never meant to be anything more than a corporate Band-Aid.
Disney isn’t leading a culture war. It never was. It’s just running scared, trying to keep its empire intact while the political tides shift around it.
And in the end, that’s all this is: a soulless machine of nostalgia and capitalism, trying to stay one step ahead of the outrage mob, no matter which side they’re coming from.
Now, who’s ready for The Lion King: Ultra-Realistic Live-Action Gritty Reboot?
Speaking of popcorn. When I went on the FBook today, I saw this post there and my tail started wagging. I wanted to curl up in a comphy blanky to read your words….it’s the kind of comfort similar to sitting with a bucket of popcorn at a movie …. settling in to absorb and enjoy. I say this because I was really, REALLY bummed when I saw they slapped your hand on the FBook. It brought such despair to my soul — that brilliant words like yours would be stifled, silenced, blocked from view - here, in the land of the “free” and home of the “brave.” I was grumpy all day about it. And not simply because you make me laugh - welcome comic relief during these atrocious times, but also because your writing is so profound and necessary - like water for many of us thirsty for fresh perspectives during these dismal times. Your piece late January on the clemency of Leonard Peltier made me cry my eyes out. It was so powerfully written. Absolutely brilliant. Thank you for all that you do.
I understand Disney doesn’t want controversy, they’re a family oriented company, however! Family units have evolved a great deal to be diversified across the globe & those families plan vacations to their parks, buy their merch, go to their movies & keep their bills paid. Lest they remember who supports them.